Rouge Bunny Rouge’s new oxblood mascara.

The trendy “ox blood” has been making a statement in the fashion and beauty worlds lately, and the color has been appearing on everything from clothing to nail polish. The niche cosmetics brand Rouge Bunny Rouge is capitalizing on the trend by launching its Megaplumes Dramatic Lash mascara in a new color this month – “Oxblood Panache.”

This deep red jewel tone has been seen on fashion runways, like Gucci and Chanel,” says Alexandra De Montfort, the brand’s founder and creative director. “Our new mascara is very wearable, and especially flattering with blue, hazelnut or green eyes,” she adds.

The mascara is packaged in a vial with a black satin finish. “This is a special finish, created using special technology to give it a matte look. It won’t ever show fingerprints on the wand,” says De Montfort.

Rouge Bunny Rouge is a niche British brand, based in London and Moscow. It first launched in 2006, and is sold online at the brand’s own website, as well as at the U.S.-based e-tailer BeautyHabit.com.

Formulations with Benefits

Rouge Bunny Rouge’s foundation bottle, decorated with an image of a feather.

All of Rouge Bunny Rouge’s formulations contain ingredients that are designed to deliver benefits such as fuller lips, longer lashes or a healthier complexion. For instance, Time-Defying Foundation contains anti-aging and protective ingredients, including Detoxyl, a natural complex derived from Shea Butter that detoxifies and calms the skin, guarding against free radicals and urban pollutants.

“Our foundation’s medium to high coverage diminishes the natural signs of aging that appear with mature skin, while giving the gift of preventative and protective virtues to younger complexions,” says De Montfort.

The foundation is in a clear glass bottle with a satin frosted finish, decorated with the silk-screened image of a feather.

A Purse Spray, as a Gift

Rouge Bunny Rouge’s refillable purse spray.

In addition to cosmetics, Rouge Bunny Rouge has a new fragrance collection — and, has chosen to include a free refillable purse spray with every fragrance purchase. The purse spray’s chic black vial-shaped bottle is a sharp contrast to the look of the fragrance collection.

The fragrance flacons are glass bottles with a frosted finish – with a clear part. “The flacon is adorned with a transparent, embossed flower, indicative of the fragrance within. It is set against sand brushed satin-matte glass,” De Montfort explains.

Rouge Bunny Rouge’s fragrance bottle, with a frosted finish.

The bottle has a silver neckband and heavyweight metal cap, which add a bit of luxury, and “refined elegance” according to De Montfort.

“The cap feels heavy in the hand,” she adds. “The overall effect of the fragrance packaging is stunning, like holding a precious, faceted jewel to the light.”

The fragrances have white outer boxes that are made from heavyweight paperboard. They have a textured finish. “The box is meant to resemble silk brocade – and it’s speckled with a fine-spun, botanical illustration,” says De Montfort.

What’s Next?

The brand will continue to launch products in packaging that reflects a whimsical, yet prestige look, according to De Montfort. She plans to continue creating products meant to help women look their best, with packaging designed to help create a more luxurious experience while using the products.